This text emphasizes the design of consumer and engineered products. Having defined the engineering design process in considerable detail in this blog, we now turn to the consideration of the product development process. The engineering design of a product is a vital part of this process, but product development involves much more than design. The development of a product is undertaken by a company to make a profit for its shareholders. There are many business issues, desired outcomes, and accompanying strategies that influence the structure of the product development process (PDP). The influence of business considerations, in addition to engineering performance, is seen in the structure of the PDP.
This chapter lays out a product development process that is more encompassing than the engineering design process described in this blog. This chapter presents organizational structures for the design and product development functions and discusses markets and the vital function of marketing in detail. Since the most successful products are often innovative products, we conclude the topics with some ideas about technological innovation.
This chapter lays out a product development process that is more encompassing than the engineering design process described in this blog. This chapter presents organizational structures for the design and product development functions and discusses markets and the vital function of marketing in detail. Since the most successful products are often innovative products, we conclude the topics with some ideas about technological innovation.
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